On November 5, LEMAIRE opened a corner housed in a
pavilion at Dover Street Market Beijing. The iconic Croissant bag is
displayed in different sizes, alongside LEMAIRE shoes, belts and jewelry. Ready-to-wear
menswear and womenswear, crafted from fabrics selected for their quality and
designed for everyday wear, are also present. The pavilion, made by artist Lukas Gschwandtner,
presents LEMAIRE ready-to-wear garments and accessories in a modular, traveling
object that can be assembled by sliding each part into one another.
The artist sought to find a way to transport the walls that house LEMAIRE's Paris ateliers on Rue de Turenne into the Dover Street Market Beijing space. He did so by creating a pavilion that reflects the historical ornaments that adorn the building's streetfront. This "translation" of the façade captures the "moment" of the building, which is archived in Beijing.
The structure is a hand-stained steel frame that serves as the architectural base for the plaster and canvas pieces. The plaster claddings installed into the frame are direct translations of the façade in Paris. One of the claddings, which are layered with canvas and plaster, is embedded with LEMAIRE's iconic garment, almost taking the form of an archaeological fossil that can continue to age in Beijing.